Assumes 2.5% average click-through rate from reach. Calculations update live.
Est. Clicks
1,875
from 75,000 reach
Est. Orders
28
at 1.5% conversion
Est. Revenue
$1,820.00
Gross Profit
$728.00
40% margin
Commission Cost
$218.40
12% of revenue
Net Profit
$509.60
ROI
233.3%
ROAS
8.33×
revenue per $1 spent
Campaign Opportunity Score
Strong72
/ 100
Top Influencer Types
Best Platforms
TikTok · Instagram · Pinterest
Recommended Commission
14%
Starting rate for baby affiliate programmes
Your ROI at 14% commission
185.7% ROI
7.14× ROAS
Affiliate / Commission
Free (% of sales only)
Best ROI — pay only on results. Ideal for micro & mid-tier creators.
UGC Content Only
$100–$500 per piece
Authentic content for your ads & PDPs. No posting required from creator.
Sponsored Post
$500–$10,000+ flat fee
Fixed reach guarantee. Combine with affiliate link for best results.
Brand Ambassador
Retainer + commission
Long-term consistency. Best for building brand authority over 6–12 months.
Free Growth Audit
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Our team will audit your brand, identify influencer opportunities your competitors are missing, and build a campaign plan with ROI projections — free.
How is influencer ROI calculated?+
ROI = (Net Profit ÷ Commission Cost) × 100. Net Profit = Gross Profit − Commission. Gross Profit = Revenue × Margin. Revenue = Estimated Orders × Price. Estimated Orders = Reach × 2.5% CTR × Conversion Rate.
What is a good influencer ROI for ecommerce?+
200–500%+ is a strong result. Affiliate campaigns (pay on results) often achieve 300–800% because you only pay when a sale is made. Flat-fee sponsored content typically returns 150–300% when well-targeted.
What commission % should I offer influencers?+
Start at 12–15% for affiliate programmes. Micro-influencers (10k–100k) accept 10–15%. Mid-tier (100k–500k) often want 15–20% + a flat fee. Use this calculator to find the commission rate that keeps ROI positive.
Which platform is best for Amazon sellers?+
TikTok leads for Amazon — #TikTokMadeMeBuyIt drives huge direct traffic to listings. Instagram works best for lifestyle and beauty. YouTube is best for considered purchases needing in-depth reviews.