Amazon Listing Optimization
built to convert.
We optimize Amazon listings across every layer — title, bullets, A+ Content, backend keywords, and image strategy — with the goal of improving both search discoverability and purchase conversion rate. No keyword stuffing. No decorative A+ Content. Operational copy that sells.
What's included
Listing optimization scope
Title Engineering
Primary keyword front-loaded within 70 characters, natural language structure, brand and key attribute inclusion — built for both the algorithm and the buyer.
Bullet Copywriting
Five bullets rewritten with benefit → feature → proof structure. Highest-converting claims in bullets 1 and 2, objection handling in 3–5.
Backend Keyword Rebuild
Up to 250 bytes of search terms — synonyms, alternate spellings, use-case phrases — that are not present in visible copy.
A+ Content Strategy
Module selection, layout planning, and copy for A+ Content — focused on conversion improvement, not decoration.
Image Stack Review
Assessment of current image sequence against a 7-image conversion framework: hero, benefit callout, lifestyle, close-up, comparison, social proof, infographic.
Storefront Optimization
Brand store structure review and improvement for product discovery, cross-selling, and returning customer navigation.
Conversion Rate Analysis
Review of listing performance data to identify the structural barriers causing visitors not to convert — and a prioritized improvement plan.
Our approach
Conversion engineering, not keyword stuffing
Keyword research before writing
Search term reports, competitor listing analysis, and backend keyword gap identification complete before a single word of copy is written. The structure is data-first.
Title built for algorithm and buyer simultaneously
Primary keyword in the first 70 characters for mobile truncation. Natural language sentence structure for buyer trust. Brand name, key attribute, and differentiator — all within 200 characters.
Bullets as objection handlers
Eye-tracking research shows buyers scan bullets in F-pattern — bullets 1 and 2 receive full attention, 3–5 receive partial. Highest-converting claims front-loaded. Objections addressed in 3–5.
A+ Content built around purchase barriers
A+ module selection based on the most common reasons buyers leave the listing without purchasing — sourced from Q&A, negative reviews, and competitor weakness analysis.
Common questions
Amazon listing optimization questions
Get a free listing audit
We'll review your top-performing listing across title, bullets, images, A+ Content, and backend keywords — and identify the highest-priority improvements available.
Book a Free Listing AuditNo commitment required · Response within one business day